The merger of Continental and United Airlines was a massive undertaking. Acxiom paired with United for data integration, enhancement and segmentation. They also brought together 90 million records for the merger as well as United's CRM initiative. All of this needs to be visually documented, so we got the call and made our way to Tuscon. We'll let our video do the talking, but Acxiom did awesome, Arizona tarmacs are hot and we love our jobs. Enjoy!
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